THE RUUH PROMISE
EVERYTHING SILVER IS NOT SILVER
We exclusively use Hallmarked 925 Sterling Silver - the highest percentage of silver that can be used for jewelry while maintaining durability and strength.
Every single piece from Ruuh is stamped with 925. Period!
ALL THAT GLITTERS IS NOT GOLD
We commit to plating all our pieces with 18kt gold. Moreover, we maintain a thick coat of gold plating (1-2.5 microns) to increase longevity.
This specific technique of plating is the most high-quality alternative for solid gold, while still being accessible.
EVERYTHING THAT GLIMMERS IS NOT A GEM
Our gemstones are the backbone of Ruuh. We pride ourselves on only using quality natural gemstones of the precious and semi-precious variety.
All sourced from the gemstone capital of India, Jaipur.
ABOVE ALL ELSE, RUUH BELIEVES IN QUALITY
Quality is inherently paramount in all aspects of Ruuh, and at the center of everything we do. We go above and beyond to ensure excellence. This is our foremost offering to you, our highest promise.
THE RUUH PROCESS
We cherish every step of the design process. A slow, passionate process - from sketch to execution. Each collection has a story. Each story is unique. When you purchase a piece from us, it is more than a mere transaction. It’s a connection - an everlasting bond. Our designs may be contemporary, but our methods are rooted in tradition and heritage. All our pieces are made in Jaipur by expert craftsmen that have dedicated their lives to this work.
