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Gold Vermeil

All our jewellery pieces are plated with 18kt Gold over 925 sterling silver. Always! A thick coat of gold plating (1-2.5 Microns i.e. 10x thicker than the usual gold plating) ensures longevity and is tarnish resistant!

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Something for Everyone!

The Ruuh Collections

Tastefully Crafted | Curated with Passion

Classic Pearls

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Classic Pearls

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Workwear

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Workwear

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Everyday Essestials

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Everyday Essestials

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Festive

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Festive

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Cocktail

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Cocktail

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The heart and soul of our artistry

Karigars

Karigars are the craftsmen who are the backbone and support system of any jewelry boutique. Their craft and skill takes years to master and yet a majority of them have been underpaid and exploited for decades in this industry.

We at Ruuh aim to fill people’s lives with abundance and delight both for the one who crafts the magic, and the one who adorns it.

All our jewellery is crafted in Jaipur, India.

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Natural & Real Gemstones

WE USE ONLY USING QUALITY NATURAL GEMSTONES OF THE PRECIOUS AND SEMI-PRECIOUS VARIETY- ALL SOURCED FROM THE GEMSTONE CAPITAL OF INDIA, JAIPUR.





BIS Hallmarked Products

QUALITY IS AT THE CENTRE OF EVERYTHING THAT WE DO. ALL RUUH PIECES ARE MADE USING 925 SILVER (STAMPED & HALLMARKED)

18kt Gold Vermeil Plating

WE COMMIT TO PLATING ALL OUR PIECES WITH PURE 18K GOLD. MOREOVER, WE MAINTAIN A THICK COAT OF GOLD PLATING (1 MICRON TO 2.5 MICRONS) TO INCREASE LONGEVITY.

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